Showing posts with label Download. Show all posts
Showing posts with label Download. Show all posts
Promoting and marketing your restaurant or eatery using flyers is one of the most effective tricks there is. A restaurant flyer can feature menus, special offers and discounts, new address etc. There is so much you can insert in a restaurant flyer. Our flyer design and content will shine even more, and win you more diners.
First of all, you need to know what makes your services stand out. Then you have to know whose tastes you’re appealing to.
This guide will make it easier for you to come up with a compelling and inviting flyer for your restaurant.
Step 1. Your flyer’s specs.
A good size for your restaurant’s flyer is the classic 8.5” x 11”, which is great if you plan to print it yourself or if you want to use an online flyer printing service.
A smaller flyer sized 4” x 6” may work well too, especially if you plan to use it as a discount coupon. Bigger flyers would be impractical to hand out.
Step 2. Choosing the right images.The images you choose will be the whole focus of the flyer. Keep the graphic side of the flyer simple. Don’t add too much in terms of quantity, but you should be ambitious in terms of visual quality.
The flyer doesn’t have to be a substitute for a menu, but it should be a little teaser to make people’s mouths water. Make that juicy steak photo speak to them!
A bunch of low quality images taken with your basic camera will not do. It’s better to stick to a single image, but that image should be very attractive and colorful.
Keep it realistic. The food has to look natural to be appetizing.
Step 3. Highlighting your strong points.
People want to know what you are actually offering them.
Is it a discount? Is it a special menu on certain days of the week? Is it excellent ingredients from local producers? Is it authentic, exotic meals? Is it food for a niche, like vegans or people following a special diet for health reasons? Is it all these things together?
You want your readers to know right away. Highlight your distinctive services by writing them clearly and making them easy to spot on the flyer.
Step 4. Adding other details.
How will people interested be able to find you? Where is the business located? Do you have a phone number, a website or email where they can contact you if they need to make a reservation? Do you have a Facebook or Twitter profile to keep them updated with special offers on a daily basis?
All these details should be on the flyer to make the clients want to stay in touch.
Step 5. A great layout.
If the flyer is not sufficiently organized, people will not want to read it. You need to guide the reader with a good layout.
Be sure to make the visuals dominant by giving them a central placement. Bring the essential information to the foreground and make it big and engaging.
Complete the page with the rest of the details without making them compete for space. Don’t be too wordy. Only a few words will stick, so make each of them relevant.
Make their mouths water.
It’s not hard to win people over through their stomachs, but you need to exceed your clients’ expectations. Take a look at your competitors’ restaurant flyers to know how they approached their own customer base and be open to learning from their strengths and weaknesses.
NS DRUGS & POLYCLINIC FLYER DESIGN
Clean Flyer Mockups
A small set of mockups, ideal for showcasing flyer and poster designs. High-res, layered PSD file (1181 x 1181 px at 150 dpi) with smart objects.
Much like a design portfolio, it's an important piece of marketing material. As the saying goes, the first bite is with the eye, and therefore a menu design says a lot about a restaurant, creating an initial impression before the customer has even seen any of the food or drink on offer.
Bring out the Best in Your Portraits
Portraiture is a Photoshop, Lightroom and Aperture plugin that eliminates the tedious manual labor of selective masking and pixel-by-pixel treatments to help you achieve excellence in portrait retouching. It intelligently smoothens and removes imperfections while preserving skin texture and other important portrait details such as hair, eyebrows, eyelashes etc.Portraiture features a powerful masking tool that enables selective smoothening only in the skin tone areas of the image. What makes Portraiture’s masking tool truly unique is its built-in Auto-Mask feature. It helps you quickly discover most of the skin tone range of the image automatically and, if preferred, you can manually fine-tune it to ensure optimal results, providing unmatched precision and productivity.
For finer control, you can specify the smoothening degree for different detail sizes and adjust the sharpness, softness, warmth, brightness and contrast.
Portraiture comes with pre-defined presets for one-click effects and, as with all Imagenomic plugins, you can capture your own signature workflow in a custom preset tailored to your specific requirements and photographic portfolio.
